Joel's Take on the 00s and 10s

I have known Ryan Guerra for most of this decade, during which time he has been trying to name it the "unies." Despite ribbing him for continuing this fools errand, I admire his tenacity and have to agree with him; this decade needs a name. The only alternative name for this decade, that I have heard so far, is the awkward phrase "The two thousands." While this works as a noun, it is impossible to use and an adjective. For the previous eight decades, we been able to describe (mainly cultural) phenomena with adjectives denoting the decade in which they (mainly) occurred: "sensitive nineties guy", "big hair, eighties rockers", "seventies hippies", etc. Hopefully the English-speaking world will soon rectify oversight, and adopt Ryan's proposed name of "the unies" for this decade, and "the decies" for the next decade, which is just around the corner, and also does not have a name!

Joel Froese
Strategy Consultant
Columbia, SC
International MBA, Moore School of Business, University of South Carolina, 2005